Brand refresh and head design for San Simeon Wines

San Simeon wines is a premium tier wine brand. They provide ultra-premium wines for the traditional wine audience. They use a combination of wine education and sustainable practices to attract an affluent consumer.

I was tasked to refresh the identity by choosing new typefaces and creating a style guide to keep the brand consistent. The new imagery focuses on coastal scenes of luxury, the colors command space in retail locations. Typefaces are elegant, timeless, and of quality. Everything came together to satisfy the Riboli Estates Group and they have seen constant annual growth.