Buena Flor Cannabis illustration and packaging design

For Buena Flor's Cannabis packaging, the objective was to create a beautiful design that appealed to a cultured audience. Buena Flor wanted to break away from the typical cannabis packaging, we wanted something simple/elegant and effective. The outcome was a structured design that's easy to read on a shelf. The focus was placed on the funky type and the illustration. The two elements paired, form a beautiful relationship that speaks to the brand’s principles.