Branding for a female-driven California wine.

Maddalena Wines is a female-driven wine brand dedicated to empowering women through the story of Maddalena, an early pioneer in the wine industry. They make premium wines using sustainable practices and 100% estate-grown grapes.

I was tasked to redesign the Maddalena wines identity with the aim of repositioning the brand to attract a wide female audience. The new-look provides a light and sophisticated feel using a beautiful serif paired with a handwritten typeface to give it some character. A modern color palette and luxurious rose gold finish to the logo create a powerful and attractive identity.